An antismoking campaign heats up

March 1992
U.S. News & World Report;3/23/92, Vol. 112 Issue 11, p14
Reports that Surgeon General Antonia Novello has demanded that the makers of Camel cigarettes stop using `Old Joe Camel' in their advertising campaigns, arguing that the cartoon character makes cigarettes too appealing to children. Denial by R.J.Reynolds, manufacturer of Camels; Expansion of Novello's campaign; Her calls for foreign governments to enlist in antismoking efforts.


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