The subtleties of stock splits

Egan, J.
March 1992
U.S. News & World Report;3/16/92, Vol. 112 Issue 10, p72
Discusses the stock splits of three market favorites--Walt Disney, Merck and Coca-Cola--in coming weeks. The shares of these power firms have been among the best performing of all growth stocks; All three are key members of the Dow Jones 30-stock average; Disney's influence over the Dow; The Dow's bias toward high-priced stocks; How stock splits can make the Dow more volatile; The outcome when a company declares a stock split; How new supply can swamp demand.


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