Tough all over
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- Video to go. Hawkins, W.J. // Popular Science;Nov87, Vol. 231 Issue 5, p40
The Walkman changed the way we listen to music. Now Sony wants to create the same kind of revolution in video. This complete paperback-book-size video system includes a built-in VCR and a TV receiver so you can watch movies, broadcast TV, or record shows anywhere.
- Sony adds HEMT, MESFET radio devices. // Electronic News;10/11/93, Vol. 39 Issue 1984, p20
Reports on Sony's addition to its family of radio frequency and microwave GaAs devices. Low-noise microwave high electron mobility transistor (HEMT); N-channel dual gate metal semiconductor field effect transistor (MESFET); Price; Capabilities.
- Sony promotes wellness to stabilize health care costs. Santora, Joyce E. // Personnel Journal;Sep92, Vol. 71 Issue 9, p40
Examines how Sony Corporation of America, after studying three years' worth of medical claims, embarked on an Employee Wellness Campaign designed to raise the health-consciousness of employees. Coverage specifics; Introduction of the preferred provider organization (PPO) concept; Benefits of...
- An electronic `book player': Not ready for prime time. // Consumer Reports;Nov92, Vol. 57 Issue 11, p686
Gives details on the new Sony Data Discman, the DD-10EX. How it works; Titles including the New Grolier Electronic Encyclopedia, Passport's World Travel Translator, and `Sliver', a novel by Ira Levin; Advantages; Features; Drawbacks.
- Sony looks to spur trade-up traffic with alternative rock giveaway. Gelsi, Steve // Brandweek;3/4/96, Vol. 37 Issue 10, p8
Reports on Sony Corp.'s television, radio and in-store advertisement campaign intended towards the Generation X market to increase its sale of its portable compact disc players and other electronic devices.
- Trail Blazer. Geran, Monica // Interior Design;Nov2001, Vol. 72 Issue 14, p174
Features the interior design of the workplace building of Sony in New York. Role of designer Stephen Yablon in the design of the workplace; Physical description of the workplace; Details on the materials used in the design of the building.
- PDM technology expands. // Machine Design;07/24/97, Vol. 69 Issue 14, p25
Reports that Sony Corporation of Japan adopted the International Business Machines (IBM) ProductManager software for management purposes. Functions the software performs; Plans for a pilot installation; Advantages to Sony's engineers and technical personnel.
- Sony to centralize advertising in Europe? // Adweek Western Edition;3/7/94, Vol. 44 Issue 10, p14
Reports on the plans of Sony to centralize its advertising department in Europe. Uncertainty for consolidation; Incumbent advertising shops to compete if centralization pushes through; Reviews being done by Sony.
- HOW SONY KEEPS THE MAGIC GOING. Schlender, B.R. // Fortune;2/24/1992, Vol. 125 Issue 4, p76
Traces the reasons why the Sony Company reigns unchallenged as the most consistently inventive consumer electronics enterprise in the world. Highly prolific and innovative product engineers; Hiring unconventional engineering talent; Anticipating high-tech trends. INSET: The real genius behind...
