More `filth' on TV

Cortez, John P.
February 1992
Advertising Age;2/3/1992, Vol. 63 Issue 5, p10
Trade Publication
This article reports on the network television advertising campaign of home cleaning product marketer Bissell in 1992. The estimated value of the advertising campaign is $5 million. The company is promoting its new deep cleaning machines, Promax and Promax Plus, by daring consumers to take the Bissell Challenge, offering a money-back guarantee if the customer is not satisfied. The commercial starts with a stark warning that sensitive viewers may be disturbed by the following filth statement. The strength of the new products was the chief impetus behind the decision of the company to advertise on network television for the first time since 1987.


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