TITLE

Olympic fire sale

AUTHOR(S)
Mandese, Joe; Dagnoli, Judann
PUB. DATE
February 1992
SOURCE
Advertising Age;2/3/1992, Vol. 63 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the impact of the steep discounting on the coverage of the 1992 Winter Games by CBS on Olympic advertising time, according to traditional premium advertisers. Network and agency sources estimated CBS had less than 5 percent of its Olympic commercial inventory remaining, but the last-minute move has tarnished the expected advertising revenues. Buyers estimate the prime-time cost per thousand for Olympic buys has fallen about 47 percent to $8. That is about what conventional prime-time network programming during the period would cost. Those good deals have brought in a flurry of last-minute buys by a variety of advertisers, including American Home Products Corp. and American Isuzu Motors.
ACCESSION #
9202173847

 

Related Articles

  • Winter Olympics Heats Up; NBC Scores DHL, Exxon. Consoli, John // MediaWeek;12/19/2005, Vol. 15 Issue 46, p4 

    The article focuses on the Winter Olympics advertising deals of NBC. The deals involve DHL, Lenovo and Exxon Mobile according to Peter Lazarus, senior vice president of sports and Olympic sales. The company's sales goal for the prime-time Olympics telecasts in February 2006 is $900 million. The...

  • Sky's answer to channel hopping causes a furore. Reid, Alasdair // Campaign;09/10/99, Issue 36, p20 

    Reports on Great Britain-based television network Sky Sports' revision of its policy for advertisement breaks during the broadcast of the `Gillette Soccer Saturday' television program. Network's showing of game results during advertisement breaks; Advertisers' reactions to the network's policy.

  • ABC's Final Drive. Lafayette, Jon // Television Week;9/19/2005, Vol. 24 Issue 38, p65 

    This article reports on the preparation of "Monday Night Football" to move from ABC to ESPN in 2006. "It is a wonderful property and we intend to take it to another revolution and version, and that is the version of ESPN," said Ed Erhardt, president of ESPN/ABC Sports customer marketing and...

  • World Cup Scores Ad Goals. Consoli, John // MediaWeek;6/24/2002, Vol. 12 Issue 25, p8 

    Reports the television ratings posted by Univision and ESPN on their coverage of the 2002 World Cup soccer tournament. Statistics of the ratings generated by both networks; Response of advertisers and sponsors on the ratings.

  • Sports Junkies Of The U.S., Rejoice! Johnson, William Oscar // Sports Illustrated;7/23/1979, Vol. 51 Issue 4, p43 

    The article reports that Getty Oil is paying 10 million U.S. dollars for a majority interest in a cable television (TV) company in Plainville, Connecticut, called The Entertainment and Sports Programming Network, Inc. (ESPN). The cable TV company reportedly plans to launch the nation's first...

  • ESPN College Football Hits Nielsen Pay. REYNOLDS, MIKE // Multichannel News;1/19/2015, Vol. 36 Issue 3, p7 

    The article focuses on the increased audience reported by the television network ESPN during the telecast of the College Football Playoff match between Ohio State and Oregon football teams in January 12, 2015, measured by market information firm Nielsen on live-plus-same-day basis. It presents...

  • United flies high with ABC/ESPN. Goetzl, David // Advertising Age;2/7/2000, Vol. 71 Issue 6, p60 

    This article reports on a deal signed by United Airlines with ABC Sports and ESPN, allowing the airline to run advertisements on the programs of the television networks. Sports broadcasting allows United to target business travelers who account for the bulk of an airline's revenue. United spent...

  • ESPN to Push Ad Sales Across Multiple Screens. Lafayette, Jon // Broadcasting & Cable;3/5/2012, Vol. 142 Issue 10, p26 

    The article focuses on the effort of U.S.-based television (TV) network ESPN to increase its advertising sales across multiple platforms in 2012. It asserts that ESPN adopts bandwidth online and social media channels for the airing of the Super Bowl football game. It also mentions the...

  • ESPN Takes NAS CAR 'NonStop'. Careless, James // TV Technology;7/6/2011, Vol. 29 Issue 15, p18 

    The article focuses on the NASCAR NonStop, a commercial format used by ESPN to flash advertisements and the automobile race simultaneously. ESPN vice president of Motorsports production Rich Feinberg states that the format allows television viewers to see the action live during a commercial...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics