TITLE

Consumers not happy with non-cotton fibers in denim

AUTHOR(S)
Robinson, Elton
PUB. DATE
November 2013
SOURCE
Southwest Farm Press;11/7/2013, Vol. 40 Issue 21, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses customer's complaints, which purchased denim cloth having non-cotton fibers, appeared on retail and brand apparel websites in 2011. It also mentions that due to price hike in cotton, non-cotton fabrics launched. Kim Kitchings, Cotton Incorporated's vice president, states that annual survey conducted by his company indicates consumers are ready to pay more if the fabric will be of pure cotton.
ACCESSION #
91987237

 

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