Consumers not happy with non-cotton fibers in denim

Robinson, Elton
November 2013
Southwest Farm Press;11/7/2013, Vol. 40 Issue 21, p16
Trade Publication
The article discusses customer's complaints, which purchased denim cloth having non-cotton fibers, appeared on retail and brand apparel websites in 2011. It also mentions that due to price hike in cotton, non-cotton fabrics launched. Kim Kitchings, Cotton Incorporated's vice president, states that annual survey conducted by his company indicates consumers are ready to pay more if the fabric will be of pure cotton.


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