TITLE

Marcel Fenez on Media ... Consumers are still willing subscribers

PUB. DATE
November 2013
SOURCE
Campaign Asia-Pacific;Nov2013, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses a survey of U.S. consumers conducted by PricewaterhouseCoopers to their attitudes towards the emerging video subscription services in the U.S. Majority of respondents still consider traditional subscription packages valuable. Respondents provided the three reasons for canceling a traditional service which include high prices and service outages. The study also noted the increasing interest of consumers in channel bundling.
ACCESSION #
91983347

 

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