Marcel Fenez on Media ... Consumers are still willing subscribers

November 2013
Campaign Asia-Pacific;Nov2013, p25
The article discusses a survey of U.S. consumers conducted by PricewaterhouseCoopers to their attitudes towards the emerging video subscription services in the U.S. Majority of respondents still consider traditional subscription packages valuable. Respondents provided the three reasons for canceling a traditional service which include high prices and service outages. The study also noted the increasing interest of consumers in channel bundling.


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