Labeling of Honey within the Three Distribution Channels Case Study of North West Region of Romania

MARC, Loredana M.; MĂRGHITAŞ, Liviu A.
July 2013
Bulletin of the University of Agricultural Sciences & Veterinary;2013, Vol. 70 Issue 2, p300
Academic Journal
Besides the functions (identification, presenting and describing functions) of the label, this compulsory element of a product is used more and more in promotion strategy. As a result of own processing of the existing information on the label, the label of the honey samples collected from North West Region of Romania have to be improved to be an ideal label. The labels from Apicola stores and main markets are too simple and common, requiring improvements to help the product to be promoted. Hypermarkets, supermarkets and stores label requires the smallest changes.


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