TITLE

Profit from Big Data

AUTHOR(S)
STEVENS-HUFFMAN, LESLIE
PUB. DATE
November 2013
SOURCE
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at prime opportunities available to wholesalers and retailers who engage in predictive analytics. Amazon.com Inc. gave birth to the concept of market-basket analytics, a program that uses an algorithm to analyze the purchasing history of a customer and suggest a customized list of complementary products. Distributors are analyzing data and proactively suggesting product lines instead of just fulfilling inbound inquiries from retailers.
ACCESSION #
91977293

 

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