Profit from Big Data

November 2013
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p20
The article looks at prime opportunities available to wholesalers and retailers who engage in predictive analytics. Amazon.com Inc. gave birth to the concept of market-basket analytics, a program that uses an algorithm to analyze the purchasing history of a customer and suggest a customized list of complementary products. Distributors are analyzing data and proactively suggesting product lines instead of just fulfilling inbound inquiries from retailers.


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