Beyond conversion

November 2013
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p10
The article focuses on establishing a content marketing program that would foster a loyal customer base and a relationship to become a trusted partner. A content marketing program will reportedly help businesses provide value to customers that they do not receive from other service providers. Content marketing programs can also inform customers of the latest trends in the market.


Related Articles

  • Branded Content: The Importance of Sustaining Your Voice. GROCKI, MATTHEW // EContent;Apr2014, Vol. 37 Issue 3, p29 

    The article focuses on brand content which refers to the manifestation of attributes, market drivers, research, and business objectives. According to the author, as long as customers are demanding for more content, businesses will be able to find ways to meet those demands. The author states...

  • THE 5 STAGES OF DIGITAL CONTENT MATURITY. Akhtar, Omar // Altimeter Group - Research Reports;12/9/2016, p1 

    Customer expectations of branded content have changed, and companies must evolve their strategies to meet them. Today's customers demand personalized, relevant content, and they want a consistent experience across all of a brand's digital content channels. In our research, we found that...

  • 2012: The year of brand storytelling. Donaton, Scott // Direct Marketing News;May2012, Vol. 34 Issue 5, p46 

    The article focuses on the marketing strategy for brand name products. It highlights the challenges faced by marketers to entice consumers to purchase their products and services. It explores the development of marketing's content from traditional forms to digital platforms through technological...

  • HOW TO NAVIGATE THE FUTURE OF BRAND MANAGEMENT. Keller, Kevin Lane // Marketing Management;Summer2011, Vol. 20 Issue 2, p36 

    The article offers guidelines on how to overcome the challenges of brand management. It emphasizes the importance of engaging in participation marketing by incorporating the voice of consumers into the marketer's branding decision to boost customer loyalty and to ensure success in the...

  • Consumers want simplicity in marketing. MANTERNACH, LYNN // Corridor Business Journal;10/27/2014, Vol. 11 Issue 14, p29 

    The article focuses on effective branding strategies that requires communication with customer, customer engagement and satisfaction of the consumers with the brands and services.

  • Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan. Yu-Te Tu; Chin-Mei Wang; Hsiao-Chien Chang // Journal of Social & Development Sciences;Jan2012, Vol. 3 Issue 1, p24 

    Corporate image has been assessed as an important antecedent of customer satisfaction and loyalty. Corporate brand is vital because positive corporate brands help companies achieving higher performance, such as sales. Marketing exists to deliver more value to satisfy customers as well as build a...

  • Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands. Rafi, Arslan; Ali, Arslan; Saqib, Sharjeel; Choudhary, Ali Iftikhar; Akhtar, Syed Azeem // Information Management & Business Review;Mar2012, Vol. 4 Issue 3, p136 

    Cross-border service relationships are considerable issues in Pakistan, which tend researchers to work in this area of research. The core purpose of this study was to explore the impact of quality, satisfaction, and value on purchase intentions for foreign brands among young Pakistani customers....

  • Feedback from the frontline. Ogle, Tom // Marketing (00253650);7/8/2009 Greater Insight, p15 

    The author shares his thoughts on the creation of an effective customer-experience research method that would improve customer loyalty and advocacy. He says that the method or program is an improved means of mystery shopping. He claims that the method includes features such as the Net Promoter...

  • The customer loyalty myth. Balls, Ashley // NZ Business;Aug2009, Vol. 23 Issue 7, p64 

    The author dispels the myth about customer loyalty in view of the prevailing unfair marketing practices that are being adopted by many businesses that affect old customers. One of these practices involve giving big discounts to new customers while overlooking loyal customers who stay with the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics