TITLE

Beyond conversion

AUTHOR(S)
FAZEKAS, DAVID
PUB. DATE
November 2013
SOURCE
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on establishing a content marketing program that would foster a loyal customer base and a relationship to become a trusted partner. A content marketing program will reportedly help businesses provide value to customers that they do not receive from other service providers. Content marketing programs can also inform customers of the latest trends in the market.
ACCESSION #
91977287

 

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