Inserting your brand

November 2013
Smart Business Akron/Canton;Nov2013, Vol. 23 Issue 6, p9
The article offers advice on improving shopper marketing. With several factors that influence customer preference, brands reportedly need to engage and listen to their customers in order to improve conversion rates, accelerate the buying process and reduce customer service requests. Brands should also partner with retailers for maximum impact on shopper experience and come up with packaging and point of sale that is easy to understand.


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