TITLE

Print still reigns supreme at evolving Bauer Media

AUTHOR(S)
Ridley, Louise
PUB. DATE
October 2013
SOURCE
Campaign;10/25/2013, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Abby Carvosso, head of the London Lifestyle division of Bauer Media. She details her approach of running the division using research. Carvosso believes that the division's greatest challenge is understanding what their different platforms do for an advertiser, and proving that all the time.
ACCESSION #
91957814

 

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