Print still reigns supreme at evolving Bauer Media

Ridley, Louise
October 2013
Campaign;10/25/2013, p22
Trade Publication
The article features Abby Carvosso, head of the London Lifestyle division of Bauer Media. She details her approach of running the division using research. Carvosso believes that the division's greatest challenge is understanding what their different platforms do for an advertiser, and proving that all the time.


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