TITLE

ITV deserves credit for not bowing to self-appointed arbiters of online ads

AUTHOR(S)
DURRANI, ARIF
PUB. DATE
October 2013
SOURCE
Campaign;10/25/2013, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan of Adblock Plus (ABP), developer of a software that is able to block all online advertisements, including banners and pre-rolls, depending on the filters applied, to partner with online social networking and microblogging service Twitter to help engineer acceptable, non-intrusive advertising.
ACCESSION #
91957813

 

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