TITLE

Africa rising

AUTHOR(S)
Akwue, Jonathan; Robinson, Richard
PUB. DATE
October 2013
SOURCE
Campaign;10/25/2013, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article charts the growth of the advertising industry in Africa as well as its new breed of creativity as of 2013. Multinational companies saw opportunities in the continent and consumer products manufacturer Procter & Gamble has grown its African strategy in 2011. It offers information on advertising agencies that have established their presence in Africa, including Publicis Groupe.
ACCESSION #
91957802

 

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