TITLE

'It's not just a talent churn, it's a vortex'

AUTHOR(S)
Tylee, John
PUB. DATE
October 2013
SOURCE
Campaign;10/25/2013, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an interview with Kate Robertson, co-global president of integrated marketing communications agency Havas Worldwide. She talks about the challenges she is facing to keep the firm a serious player in a marketing communications world being carved up by a handful of supergroups. Robertson relates her plan of creating a network that is leaner and more flexible. She cites selling Havas to clients who are not convinced about it's long-term future as her greatest challenge.
ACCESSION #
91957801

 

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