Q Will the GCS be COI by another name?

October 2013
Campaign;10/25/2013, p12
Trade Publication
The article presents the views of several notable people in the advertising industry in Great Britain on whether the centralized body called the Government Communication Service (GCS) planned by Alex Aiken, the government's executive director of communications, to establish by January 2014 is just set to replace the Central Office of Information (COI) which folded in 2012. Jo Coombs of OgilvyOne believes that the GCS will provide leadership and cross-government best-practice sharing.


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