Best Use of Public Relations

November 2013
Medical Marketing & Media;Nov2013 Supplement MM&M Awards, p11
Trade Publication
The article announces that the pharmaceutical firm Bristol-Myers Squibb Co.'s melanoma awareness in men campaign has won the 2013 Gold Medical Marketing and Media (MM&M) award for the best use of public relations, and the healthcare company Novo Nordisk A/S's campaign for Victoza, a type 2 diabetes treatment, won the silver award in the same category.


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