Consumer Interaction With Brands Evolves

November 2013
MMR;11/4/2013, Vol. 30 Issue 18, p24
Trade Publication
The article discusses the report "Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences," prepared by the consulting firm Booz & Co. Inc., which states that the development of new capabilities, by manufacturer will enable more interactive brand experience to consumers.


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