TITLE

PL Gives Diaper Brands A Run for Their Money

PUB. DATE
November 2013
SOURCE
MMR;11/4/2013, Vol. 30 Issue 18, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that there are three major manufacturers of diapers in the U.S. including the U.S.Kimberly-Clark Corp., which makes Huggies diapers, maker of Pamper diapers Procter & Gamble Co.'s (P&G's) and aggregated store brands whose share accounts for 17 percent of the diaper industry.
ACCESSION #
91947212

 

Related Articles

  • P&G's share of US diaper market expands; PL and K-C both see some erosion.  // Nonwovens Markets;6/10/2015, Vol. 30 Issue 11, p3 

    The article discusses a report on the diaper industry by the market research firm Information Resources Inc., which reveals an increase in the share of diaper retail sales in the U.S. of Procter & Gamble, a decline in the share of Kimberly-Clark, and a mixed performance of private label.

  • The Year That Was 2012. McIntyre, Karen Bitz // Nonwovens Industry;Dec2012, Vol. 43 Issue 12, p40 

    The article analyzes the growth of diaper sales of various companies in the year 2012. These companies includes Kimberly-Clark Corp., Fiberweb PLC and Pigeon Corp. It further focuses on the growth of feminine hygiene markets in the world. It informs about various companies serving adult hygiene...

  • A Stack Of Issues. McIntyre, Karen // Nonwovens Industry;Jan2009, Vol. 40 Issue 1, p38 

    The article assess the state of the disposable diaper market. The industry has been dominated by Kimberly-Clark Corp. and Procter & Gamble. While these large companies continue to control the disposable diaper market, the rising cost of raw materials and retailers resistance to price increases...

  • Private Label Cleans Up. Wong, Elaine // Adweek;6/8/2009, Vol. 50 Issue 23, special section p7 

    The article examines the marketing of brand name household consumer products such as paper products and cleaning compounds. Companies such as Kimberly-Clark and Procter & Gamble have seen sales of their best-known brand name products decline during the recession as consumers have switched to...

  • Private Label Cleans Up. Wong, Elaine // Brandweek;6/8/2009, Vol. 50 Issue 23, special section p7 

    The article examines marketing by manufacturers of household consumer products such as tissues and cleansers. The recession has led to an increase of sales of house brand products in these categories. Makers of brand name products such as Kimberley-Clark and Procter & Gamble have responded by...

  • Prívate Label Cleans Up. Wong, Elaine // MediaWeek;6/8/2009, Vol. 19 Issue 23, special section p7 

    The article discusses the marketing of household consumer products such as detergents and paper products. The recession has created an increase in sales of house brands of such products. In response, makers of brand name products in these categories such as Procter & Gamble and Kimberly-Clark...

  • P&G buys baby wipes from K-C.  // Drug Topics;6/10/96, Vol. 140 Issue 11, p12 

    Reports that Procter & Gamble has purchased three brands of disposable wipes from Kimberly-Clark Corp.

  • P&G to raise diaper prices.  // Nonwovens Industry;Oct2013, Vol. 44 Issue 10, p12 

    The article reports on the plans of consumer products company Procter & Gamble (P&G) to increase its diaper prices by 5-7% to compensate for the improvements in their products and its practice of downsizing in the number of diapers in a package.

  • Quicker vs. Faster. LaRochelle, Mark // Consumers' Research Magazine;Apr2000, Vol. 83 Issue 4, p31 

    Focuses on the dispute over the advertising claims for the paper towels of Procter & Gamble (P&G) and Kimberly-Clark (K-C). Faster absorbing claimed by K-C; Conclusion of the National Advertising Division of the Better Business Bureau on the dispute.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics