Morris does it better with Better Sleep Shops

Perry, David
November 2013
Furniture/Today;11/11/2013, Vol. 38 Issue 10, p6
Trade Publication
The article focuses on Fairborn, Ohio-based retailer Morris Home Furnishings which has converted its mattress departments into sleep shops. It mentions that the stores of the company features a "floating circle" that encloses the beds used for comfort tests, designed by design guru Martin Roberts. It states that the retail sales associates of the company are trained sleep specialists who have increased the retailer's average unit selling price and attachment rates.


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