TITLE

Morris does it better with Better Sleep Shops

AUTHOR(S)
Perry, David
PUB. DATE
November 2013
SOURCE
Furniture/Today;11/11/2013, Vol. 38 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Fairborn, Ohio-based retailer Morris Home Furnishings which has converted its mattress departments into sleep shops. It mentions that the stores of the company features a "floating circle" that encloses the beds used for comfort tests, designed by design guru Martin Roberts. It states that the retail sales associates of the company are trained sleep specialists who have increased the retailer's average unit selling price and attachment rates.
ACCESSION #
91947031

 

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