TITLE

Brand Tie-Ins That Sizzle But Don't Burn

PUB. DATE
November 2013
SOURCE
Variety;11/5/2013, Vol. 321 Issue 18, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses cable television (TV) channel Food Network's approach to advertising as of November 5, 2013. Background is presented on Food Network's previous reluctance to directly endorse particular brands of food or food preparation products. The author says the network has revised its advertising policy to allow product placements into its TV programs and show TV ads during breaks. He highlights how chefs who have partnered with the network earn money from advertising deals.
ACCESSION #
91933607

 

Related Articles

  • Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3 

    The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

  • Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22 

    Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...

  • TV ad contest adds 2 `firsts.'  // Automotive News;8/25/1997, Vol. 71 Issue 5728, p2 

    Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.

  • Cable's upfront ad sales increasing.  // Electronic Media;04/03/2000, Vol. 19 Issue 14, p10 

    Presents statistics on advertising sales in cable television as of April 3, 2000.

  • Cable scouts for untapped markets. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p16 

    Reports on cable operators' search for ways to increase television advertising revenues. Cable Advertising Bureau estimates of so-called ancillary revenue in 1996; Marketing strategies devised by companies such as Coaxial Cable and First Commonwealth Communications;.

  • Great Reception. Love, Elizabeth // Latin Trade (English);Aug2001, Vol. 9 Issue 8, p28 

    Presents information on advertising in Argentina's cable television. Reasons for the shift of companies to cable television advertising; Comparison of the cost of advertising air time on broadcast television and cable television; Comparison of the advertising earnings of broadcast television...

  • Best spots.  // Adweek Eastern Edition;11/18/1996, Vol. 37 Issue 47, p33 

    Features various broadcast and cable television advertisements for the month of October, 1996. Includes the Adidas spot created by Leagas Delaney; Budweiser commercial from Open Minds; Cliff Freeman for Cherry Coke; TBWA/Chiat Day for Energizer.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics