TITLE

Guys and Dolls

PUB. DATE
November 2013
SOURCE
Variety;11/5/2013, Vol. 321 Issue 18, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the plan of toy company Mattel for making its own branded content and media in 2013. It highlights the company's collection of brands including Barbie dolls, Hot Wheels, He-Man and the Masters of the Universe, Monster High and Max Steel. The company's creation of its in-house studio Playground Productions is discussed. Other toy companies' success in creating content brands are highlighted including Hasbro's Transformers movies and Marvel's superheroes films.
ACCESSION #
91933595

 

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