Guys and Dolls

November 2013
Variety;11/5/2013, Vol. 321 Issue 18, p34
Trade Publication
The article discusses the plan of toy company Mattel for making its own branded content and media in 2013. It highlights the company's collection of brands including Barbie dolls, Hot Wheels, He-Man and the Masters of the Universe, Monster High and Max Steel. The company's creation of its in-house studio Playground Productions is discussed. Other toy companies' success in creating content brands are highlighted including Hasbro's Transformers movies and Marvel's superheroes films.


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