TITLE

TV Apps Face Long Odds Against Social Giants

PUB. DATE
November 2013
SOURCE
Variety;11/5/2013, Vol. 321 Issue 18, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on business startups that offer second-screen television (TV) applications as of November 5, 2013. It highlights the increase in number of consumers in the U.S. who own and use smartphones while watching TV programs. The author says that despite the popularity of smartphones, TV-related applications have failed to grow as a business. It highlights social media website Twitter's business deals with TV companies Comcast and NBCUniversal.
ACCESSION #
91933581

 

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