Coty Inks Miu Miu Scent Deal

October 2013
WWD: Women's Wear Daily;10/31/2013, Vol. 206 Issue 90, p5
Trade Publication
The article reports on the deal signed by Coty Inc. and the Prada Group that will see them working to produce prestige fragrances under the Miu Miu label. Prada Group chief executive officer Patrizio Bertelli explained that they decided to work with Coty as it is a benchmark company in the luxury fragrance industry and is committed to producing exceptionally high-quality products. He also discussed his view on the Prada and Miu Miu fragrance franchises co-existing.


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