Target's Steinhafel Touts ‘Cultural Change’

October 2013
WWD: Women's Wear Daily;10/31/2013, Vol. 206 Issue 90, p5
Trade Publication
The article explores the cultural change happening at U.S. retailing company Target, which chief executive officer Gregg Steinhafel confirmed and is more focused on shifting to a service-oriented model. A growing investment in technology is one of the major aspects of the changes happening at Target, which is realizing that digital is becoming more important to consumers within stores and out. Steinhafel shared how they are aiming for a more department store layout in the coming years.


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