TITLE

Adam Levine Line A Winner For Kmart

PUB. DATE
October 2013
SOURCE
WWD: Women's Wear Daily;10/31/2013, Vol. 206 Issue 90, p2b
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Adam Levine's namesake fashion line at Kmart on October 1, 2013. Sears Holdings Corp. president and Star Branding chief executive officer (CEO) Bernt Ullmann described the launch of the singer's fashion line as a stellar success. Kmart is also home to other celebrity brands including those from singer Nicki Minaj and actress Sofia Vergara and Ullmann believes that Levine's could be their biggest celebrity success.
ACCESSION #
91908268

 

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