TITLE

Top Banks Stick to What They Know Best

AUTHOR(S)
Kline, Alan
PUB. DATE
November 2013
SOURCE
American Banker;11/ 7/2013, Vol. 178 Issue 172, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on McKinsey & Co.'s annual report on global banking which was released on November 6, 2013 and which states banks using a targeted strategy are more efficient and profitable. The business advisory firm's report notes five strategies including providing a premium customer service, offering financial products or services at a reasonable price, and focusing on growth markets. The article notes McKinsey executive Fritz Nauck's remarks about cross-selling.
ACCESSION #
91906055

 

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