TITLE

Beyond conversion

AUTHOR(S)
FAZEKAS, DAVID
PUB. DATE
November 2013
SOURCE
Smart Business Detroit;Nov/Dec2013, Vol. 8 Issue 8, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses issues in business management, particularly on how to develop stronger relationship with one's customer. He claims that the establishment of a content marketing program allows a business to distribute thought leadership to clients. He cites that open communication will also help in strengthening customer relationship.
ACCESSION #
91891543

 

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