TITLE

Spreading Secret

AUTHOR(S)
Bittar, Christine
PUB. DATE
February 2003
SOURCE
Brandweek;2/17/2003, Vol. 44 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on advertising and marketing for brand name products of Victoria's Secret Beauty. Development of the products; Revenue of Victoria's Secret Beauty; Characteristics of the marketing effort; Portfolio of fragrances from Victoria's Secret; Budget of advertising campaigns for the fragrance products.
ACCESSION #
9186005

 

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