TITLE

Pizza Hut preps personalisation drive to grow online sales

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
October 2013
SOURCE
Marketing Week (Online Edition);10/18/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that international fast food restaurant Pizza Hut Inc. is developing a mobile site in collaboration with SDL PLC to increase company's online sales. It informs that the company will use the customers' information available on the site to deliver targeted promotions and for the expansion of brand value. It reflects on the views of Steve Ash, director at information technology department, stating that the company is using innovations in its menu as demanded by consumers.
ACCESSION #
91704348

 

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