Get healthy and drink up

November 2013
Beverage Industry;Nov2013, Vol. 104 Issue 11, p34
Trade Publication
The article offers information on the Drink Up water initiative developed by the nonprofit organization Partnership for a Healthier America (PHA). It mentions that the Drink Up logo will be integrated by several beverage brands, including PepsiCo. Inc.'s Aquafina, Hint Inc.'s Hint and The Coca-Cola Co.'s Dasani, on their products to promote the initiative. It states that the initiative is further promoted by the functional water brand Wat-aah! through its official hashtag #DrinkH20.


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