TITLE

Get healthy and drink up

AUTHOR(S)
CERNIVEC, STEPHANIE
PUB. DATE
November 2013
SOURCE
Beverage Industry;Nov2013, Vol. 104 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the Drink Up water initiative developed by the nonprofit organization Partnership for a Healthier America (PHA). It mentions that the Drink Up logo will be integrated by several beverage brands, including PepsiCo. Inc.'s Aquafina, Hint Inc.'s Hint and The Coca-Cola Co.'s Dasani, on their products to promote the initiative. It states that the initiative is further promoted by the functional water brand Wat-aah! through its official hashtag #DrinkH20.
ACCESSION #
91686787

 

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