Cutting Through the Mire of Tablet Issue Production

October 2013
Folio: The Magazine for Magazine Management;Oct2013, Vol. 42 Issue 8, p14
Trade Publication
The article focuses on the International Digital Enterprise Alliance (IDEALiance), which aims to simplify the process of tablet issue production. It states the development of an OpenEFT, the guidelines for the packaging, delivery, and display of digital magazines for individuals. It mentions the OpenEFT's 13 design principles including the consideration to advertising workflow, the avoidance of disruption to tablet publishing workflows, and to be based on open industry demands.


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