TITLE

Stop Selling and Start Helping

AUTHOR(S)
Grissom, Angie
PUB. DATE
November 2013
SOURCE
CPA Practice Management Forum;Nov2013, Vol. 9 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article, the author offers suggestions for U.S. certified public accountant (CPA) firms on how to help its clients. She informs that CPA firm employees should change their mindset from selling attitude and start helping clients in need and they should solve customer problems. She mentions that CPA firm employees need to spend their time wisely with clients in order to start valuable conversation with clients.
ACCESSION #
91622029

 

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