Online Groupthink

Dizikes, Peter
November 2013
MIT Technology Review;Nov/Dec2013, Vol. 116 Issue 6, Special section p8
The article discusses the results of a study which showed that people are influenced by the positive opinions other people express online. It references a research coauthored by Sloan professor Sinan Aral and published in the journal "Science." The study suggested that people are less affected by negative opinions posted online, with topics associated with the herding behavior to include politics.


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