TITLE

Spring Air 'spokesbear' stars in new ads

AUTHOR(S)
Perry, David
PUB. DATE
February 2003
SOURCE
Furniture/Today;2/17/2003, Vol. 27 Issue 24, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television advertising campaign by bedding company Spring Air in North America and Mexico. Appearance of 'spokesbear' character in the ad; Overview of the brand image promotion of the company; Concept of the ad.
ACCESSION #
9133260

 

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