TITLE

'Special Editions'

AUTHOR(S)
Stunner, Rob
PUB. DATE
March 2003
SOURCE
Fortune;3/3/2003, Vol. 147 Issue 4, p180
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the marketing gimmick used to sell people things they already have by adding on extras. Annoyance of DVD buyers with the release of special edition DVD sets when the original has already been purchased; Multidisc deluxe repackaging; Digital remastering of musical CDs.
ACCESSION #
9129146

 

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