TITLE

RAB eyes marketing budgets by winning over the finance director

AUTHOR(S)
Shields, Ronan
PUB. DATE
October 2013
SOURCE
Marketing Week (Online Edition);10/ 9/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that with its econometric data that argues that 20 per cent of all ad spend should be on radio, the Radio Advertising Bureau (RAB) intends to gain a larger share of marketing budgets by appealing to brand finance directors directly. Starting October 9, 2013, RAB is promoting a research study consisting of media-planning agency data, that indicates that each British pound spent on radio advertising by brands results in 7.7 times the return of investment (ROI) on average.
ACCESSION #
91270693

 

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