Aguilera E-mail Gets 40% Pass-along

Oser, Kris
January 2003
Direct;Jan2003, Vol. 15 Issue 1, p10
Trade Publication
Reports on the outcome of sending out a rich media electronic mail about Christina Aguilera's CD 'Stripped' to prompt sales online two weeks before the album hit the stores last fall 2002 season. Number of the people who received the e-mail from a friend that opted in to Aguilera database; Amount spent by BMG for the campaign; Effective creative effort learned by BMG.


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