TITLE

Case Logic Bows Extreme-Sports Line

AUTHOR(S)
ROBINSON, MATTHEW S.
PUB. DATE
February 2003
SOURCE
Billboard;2/22/2003, Vol. 115 Issue 8, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Case Logic aims to create interest in its carrying cases among young male consumers with a line of co-branded accessories designed by extreme-sports athletes. Athletes who have helped design their CD and DVD carrying cases, such as skateboarder Tony Hawk; Remarks from Case Logic president Peter Storz and vice president of marketing and product development John Rauvola; How Case Logic plans to promote this new product.
ACCESSION #
9121919

 

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