TITLE

Massive merchandising dolls up licensing division

AUTHOR(S)
Adalian, Josef
PUB. DATE
February 2003
SOURCE
Daily Variety;2/13/2003, Vol. 278 Issue 31, pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the licensing and marketing of consumer products based on the animated television program 'The Simpsons.' Example of how art and commerce can co-exist; Goal of Fox Licensing and Merchandising to make sure that products are in line with the show's quality; Promotion tie-in with Burger King in 2003.
ACCESSION #
9117502

 

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