More Bang for a Buck
- Supermarkets' marketing strategies. // Caribbean Business;2/5/1998, Vol. 26 Issue 5, p20
Presents various marketing strategies which supermarket chains in Puerto Rico have mapped out in order to get back their customers. Advantage supermarkets have over fast food restaurants; Identification of the largest supermarket chain in Puerto Rico; Comments from Bill Keon, chairman of Pueblo...
- The new supermarket sweepstakes. // U.S. News & World Report;8/11/86, Vol. 101 Issue 6, p38
It's sweepstakes time at your local supermarket as investors go shopping. And, it's dog-eat-dog at the checkout stand as chains do battle for customers dollars. INSET: the top twelve..
- The supermarket as selling machine. // Consumer Reports;Sep93, Vol. 58 Issue 9, Survival Guide to the... p560
Discusses the ways that supermarkets use to influence consumers' buying decisions. Store brands; Preferred-shopper clubs; Advertising and marketing; Coupons; Layout and design; Product placement; Recommendations for the shopper. INSETS: Can you trust the scanner?;Big savings for buying in bulk..
- Supermarkets mull variety. // Chain Store Age Executive with Shopping Center Age;Jul93, Vol. 69 Issue 7, p26
Reports on alternative retail formats for supermarkets offering less selection for consumers. Fear of discounting the wrong items; Duplication of items as added cost; Recommendations for identifying duplicates; Cutting items to make more space for fast movers, promotional items and club packs.
- Supermarkets and language. // Marketing Week (Online Edition);7/17/2013, p12
The article offers information on how supermarkets have used language in their marketing communications.
- Supermarket electrification. Singh, Sonoo; Corrie, Rob // Marketing Week;10/3/2002, Vol. 25 Issue 40, p32
Focuses on the marketing strategies of supermarkets in Great Britain. Result of the survey on top supermarkets commissioned by Spectra Marketing; List of superstores leading the way in offering non-food categories; Implications of the price-driven strategy of supermarkets for other retailers.
- We're so creamy (and 84% fat-free). // Precision Marketing;8/9/2002, Vol. 14 Issue 45, p44
Informs of a form of guerilla marketing tactic employed for a new ice cream at a supermarket in Great Britain. Hiring of a group of people to gush over the product in the supermarket aisle.
- Supermarkets: Still grappling for an edge. Roldan, Dina // Chain Store Age Executive with Shopping Center Age;Aug93, Vol. 69 Issue 8, The State of the Industry p35A
Reports on the several approaches adopted by supermarkets to maintain customer loyalty and market share. Lack of growth in the industry; Low-price competitive threat of the supercenter format; Loyalty and frequency programs; Proprietary shopping behavior; Branded fast foods; One-stop shopping...
- Supermarkets want to join the club. Spethmann, Betsy // Adweek Western Edition;7/5/93, Vol. 43 Issue 27, p10
Reports on supermarkets' increased experimentation with warehouse club formats. Pending merger of Costco Wholesale and Price Club; Pressure for marketers to consider everyday low pricing (EDLP) strategy; Clubs and hybrids as opportunity; Pressure from private label.