Selling toys to Tokyo's tots

Impoco, J.
December 1991
U.S. News & World Report;12/23/91, Vol. 111 Issue 26, p54
Reports that after three years of tortuous negotiations, the world's top purveyor of toys, Toys `R' Us, opens its inaugural outlet 40 miles outside Tokyo this week--the first foray into Japan by a large US discounter. The success and expansion of Toys `R' Us; The process through which Toys `R' Us was accepted in Tokyo; The efforts by Toys `R' Us of expanding into Tokyo.


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