TITLE

Coupons and giveaways

PUB. DATE
December 1991
SOURCE
U.S. News & World Report;12/23/91, Vol. 111 Issue 26, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that year-end estimates of money spent on advertising confirmed what most industry people already knew: the market has been stinking. Ad revenue is down between 1.5 and 1.7 percent; Why the recession is only partly to blame; Details of a survey of 300 executives determining the amount of marketing dollars spent on advertising.
ACCESSION #
9112232382

 

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