TITLE

Mixed-up media messages

AUTHOR(S)

Streisand, B.; Pomice, E.

PUB. DATE

December 1991

SOURCE

U.S. News & World Report;12/9/91, Vol. 111 Issue 24, p61

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Focuses on how Coca-Cola and PepsiCo are escalating the war for market supremacy both at home and abroad. The international markets are growing five times as fast as the US soft-drink market. Coke receives 80 percent of its operating profits overseas, Pepsi just 5 percent; Coca-Cola's advertising strategy, a world wide appeal; Pepsi's strategy, hip and trendy ads; Details.

ACCESSION #

9112092192

 

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