TITLE

Ryder, O & M Direct win DMA's Diamond Echo

AUTHOR(S)
Levin, Gary
PUB. DATE
November 1991
SOURCE
Advertising Age;11/4/1991, Vol. 62 Issue 47, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ryder Truck Rental and Ogilvy and Mather Direct's receipt of their second consecutive top award for direct response advertising at the Direct Marketing Association's (DMA) annual meeting in Boston, Massachusetts. Diamond Echo award received by the campaign featuring actor/comedian Steve Landesberg; Features of the 1990 TV campaign by Ryder and Ogilvy; Other Gold Echo winners.
ACCESSION #
9112021890

 

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