TITLE

Changing shades

PUB. DATE
June 2013
SOURCE
Frontier;Jun/Jul2013, Vol. 16 Issue 5, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that sunglasses are the fast-growing fashion and accessories segment which occupies a relatively small market share in travel retail, but despite this factor, interest in the category is booming. It explains the category management approach called "multi-formatting" which could help boost sale of sunglasses at the airport.
ACCESSION #
91090974

 

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