Risk perception and the real world

Peltu, Malcolm
August 1991
New Scientist;8/17/91, Vol. 131 Issue 1782, p4
Comments on a study which reached the conclusion that the British government's recent acquired immune deficiency syndrome (AIDS) education campaign has had little impact on the social behavior of individuals at risk. Percentage of individuals aged 16 through 24 who felt they have little chance of being infected with the human immunodeficiency virus, suggesting AIDS education has not reached that demographic; Heartbeat Wales; Risk perception research; Research into communications; Credibility and the case of Chernobyl; More.


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