The medium hides the message

Stewart, Doug
June 1991
New Scientist;6/15/91, Vol. 130 Issue 1773, p60
Argues that there is no hard evidence to support the use of subliminal tapes, and discusses the increased market for these products. An `aphrodisiac tape' from a company called Mephisto; How the tapes are supposed to work; Test conducted by Timothy Moore, a psychologist at Toronto's York University; Acoustical test performed by Philip Merikle, a psychologist at the University of Waterloo in Ontario.


Related Articles

  • How Managers Should Judge Psychology Experiments. Dholakia, Utpal M. // Harvard Business Review Digital Articles;8/31/2015, p2 

    In the article, the author discusses how managers can effectively determine the factualness or veracity of various psychology experiments, including being skeptical of sensational findings and intricate narratives, as well as paying attention to robust effects that work across contexts.

  • The Use of the Internet in Psychological Research: Comparison of Online and Offline Questionnaires. Riva, Giuseppe; Teruzzi, Tiziana; Anolli, Luigi // CyberPsychology & Behavior;Feb2003, Vol. 6 Issue 1, p73 

    The Internet can be an effective medium for the posting, exchange, and collection of information in psychology-related research and data. The relative ease and inexpensiveness of creating and maintaining Web-based applications, associated with the simplicity of use via the graphic-user interface...

  • Editorial. Nickerson, Raymond S. // Journal of Experimental Psychology. Applied;Dec2001, Vol. 7 Issue 4, p275 

    This article expresses gratitude to several people who made valuable contributions to the Journal of Experimental Psychology: Applied. This article also relates the author's decision to edit the journal. The launching of the journal was announced in early 1993, the first manuscript was received...

  • How Modality Specific Is the Iambic-Trochaic Law? Evidence From Vision. Peña, Marcela; Bion, Ricardo A. H.; Nespor, Marina // Journal of Experimental Psychology. Learning, Memory & Cognition;Sep2011, Vol. 37 Issue 5, p1199 

    The iambic-trochaic law has been proposed to account for the grouping of auditory stimuli: Sequences of sounds that differ Only in duration are grouped as iambs (i.e., the most prominent element marks the end of a sequence of sounds), and sequences that differ only in pitch or intensity are...

  • To Be or Not To Be … Included in an Event File: Integration and Retrieval of Distractors in Stimulus-Response Episodes Is Influenced by Perceptual Grouping. Frings, Christian; Rothermund, Klaus // Journal of Experimental Psychology. Learning, Memory & Cognition;Sep2011, Vol. 37 Issue 5, p1209 

    The binding of stimulus and response features into stimulus-response (S-R) episodes or "event files" is a basic process for the efficient control of behavior. However, relevant information is usually accompanied by information that is irrelevant for the selection of action. Recent studies showed...

  • Empirical evidence and the knowledge-that/knowledge-how distinction. Adams, Marcus P. // Synthese;Sep2009, Vol. 170 Issue 1, p97 

    In this article I have two primary goals. First, I present two recent views on the distinction between knowledge-that and knowledge-how (Stanley and Williamson, The Journal of Philosophy 98(8):411–444, 2001; Hetherington, Epistemology futures, 2006). I contend that neither of these...

  • Contribuciones de la Psicología a los Problemas de la Niñez en Colombia. Hormaza, Mariela Orozco // Revista Interamericana de Psicología;Sep-Dec2008, Vol. 42 Issue 3, p487 

    This article exemplifies and analyzes of the psychological research and intervention contributions to the most urgent problems of Colombian childhood. Children constitute the most vulnerable group, therefore, the one that more attention and solutions requires, in order to guarantee any country's...

  • Referencias a Prácticas de Pregrado en Psicología en Códigos Deontológicos de Países del Mercosur y Norteamérica. Ferrero, Andrea; Andrade, Eugenia // Revista Interamericana de Psicología;Sep-Dec2008, Vol. 42 Issue 3, p499 

    This work considers ethical and deontological standards that regulate undergraduate practices in psychology within Mercosur's countries, making a comparison with similar issues in the United States. In order to this, references to students are analyzed in the ethics codes of those countries,...

  • A Seleção dos Imigrantes e a Liga Brasileira de Hygiene Mental (1914-1945). Júnior, Durval Wanderbroock; Boarini, Maria Lúcia // Revista Interamericana de Psicología;Sep-Dec2008, Vol. 42 Issue 3, p520 

    The central objective of the present study is it of extricating the process of the immigrants' selection proposed by the Brazilian League of Mental Hygiene in the period among-wars. Necessary selection, considering that while some immigrants were seen by the hygienists as beings "useless",...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics