The E Stands for Embarrassed

Quinn, J.; Rogers, M.
February 1991
Library Journal;2/1/1991, Vol. 116 Issue 2, p25
Trade Publication
The article reports on the apology made by Sheri Herman, senior vice president of marketing of Entertainment Television, for the network's issuance of Stop Reading fliers included with customers' billing statements. Herman said that rather than be considered a funny, flippant flier, many took offense and considered the flier to be a slap in the face to libraries, as well as the illiteracy problem facing the U.S. As a result of the campaign, Entertainment Television received condemning letters from librarians. The station also lost the chance to expand the network into Florida, in part because of the negative publicity connected with the campaign. To get back into good graces, the station has instituted a program. It has destroyed the Stop Reading fliers and it will produce a public service announcement that will air on the network declaring the importance of reading and the announcement will also be made available to all its affiliated cable systems. The station is also creating a program by which books sent into its "Choices" segment will be donated to local charities. Herman would also like librarians to write to her suggestions on how the station can help promote the importance of reading and libraries for the public at E! Entertainment Television.


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