TITLE

Roaring success for the Sleep Council's bed month campaign

AUTHOR(S)
Westphal, Linda
PUB. DATE
June 1998
SOURCE
Cabinet Maker;06/26/98, Issue 5094, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of the Sleep Council's 1998 national bed month competition which urged British consumers to think of a winning reason why they would change their beds. Names of the four consumer winners and the prizes they received; Strong sales performance posted by retailers during the promotion.
ACCESSION #
909894

 

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